2015 Naptown barBAYq Program

Whew! Only 3 days to assemble this program for the event. 12 pages, hundreds of images... But got it done.

Jacob's Ride

This young man went deaf at the age of 10 and had a cochlear implant. Last fall, at the age of 23, Jacob decided to ride his bike to all 30 major league baseball stadiums to raise money for other kids who could benefit from a cochlear implant but can't afford one.  

I've been proud to be a part of his efforts!

jkjohnson:
- created logo and branding for "Jacob's Ride"
- artwork for t-shirts, art concept for chase van lettering
- copy, graphics and navigation for website
  (built by Angel Nelson
- poster, trifold brochure, numerous flyers and forms 
- edit and post entries written by Jacob on his blog

jkjohnson:
- created logo and branding for "Jacob's Ride"
- artwork for t-shirts, art concept for chase van lettering
- copy, graphics and navigation for website
  (built by Angel Nelson
- poster, trifold brochure, numerous flyers and forms 
- edit and post entries written by Jacob on his blog

Yes It's Going in a Coupon Book but It's an Ad

For the last several years this client has purchased space in the Baltimore Sun's tabliod-sized coupon book. Inserted in the paper and also distributed to the Visitors' Center and other locations across the Baltimore area, the publication is designed to showcase local businesses as well as activities to residents and visitors. Coupons are a requirement of the ad space... but it is an AD.

In order to have people make use of the coupons, they first need to be attracted by what is being sold. By placing the coupons at the bottom of the space and clearly, attractively drawing readers into the cruises and walking tours offered, the coupons become valuable.  

The final results aren't in but coupons are being used at faster rate than before.

One Sign: Multiple Uses

This client attends several events showcasing summer camp options for kids most often involving a table setup--like a mini-trade show. They also have two marital art studios where they want to remind the parents of their current students that summer camps are an option and get signups.  The sign needed to be "evergreen"--additional camp dates are often added as they fill up. But considering the goal is to always get camp registrations immediately, the dates needed to be show. Solution was as 24x36 foamcore mounted sign which could sit on an easel for the trade show applications and also at the studio entrances but could also be hung on the studio walls. The current camp schedule was placed on a 8.5 x11 white portion of the sign so that as the schedule changed a simple in-house printed, updated schedule could be added to the poster. The one sign worked so well in gaining attention and camp registrations, the client ordered a second. 

Ad Evolution

A client who produces berry products recently entered into a partnership with Ocean Spray's Technology Group. The task was to produce an ad announcing this partnership in a trade publication for food product producers.

The theme was to be trust, i.e. ingredients you can trust. Two images to support the minimal copy were suggested: 1) a parent holding a child's hand; or 2) climbers helping each other up a rock face. I rejected the first image idea as too condesending and/or patriarchal and the second as implying some kind of risk. Searching online stock photography, I found and modified the image to create the base image for the ad.

The end result was accepted by the client and Ocean Spray with miminal changes. DONE.