Group Effort

I’m privileged to know a couple of innovators who have created a new machine for the landscaping industry. They needed a basic info sheet to begin selling their machine. And while they already had a logo, the colors and fonts that will help define their brand going forward hadn’t been spec’d out.

Starting with some bullet points drawn up by their sales exec, we worked through seven drafts to get the message right. I made several copy suggestions and came up with the header “Turn your truck into a mulch-moving, etc.” line--the reason any landscaping company would be interested.  A high-quality CAD drawing provided by their engineer helped tell the story. This piece will no doubt continued to be tweaked but we all felt this was a good place to start.